Privacy Policy

1. Introduction

AIWO ('we', 'us', 'our') is committed to safeguarding the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your data when you visit www.aiwo.com, make a purchase, engage with our WhatsApp communications, or participate in any of our community programmes — including AIWO Women, AIWO Founders Circle, and AIWO Influence.

By using our website or services, you consent to the data practices described in this policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

2.1 Information You Provide Directly

• Full name, email address, phone number, and delivery address (when placing an order or registering)
• Date of birth and gender (for personalised wellness recommendations)
• Payment information (processed securely through third-party payment gateways; AIWO does not store card details)
• Health goals and wellness preferences shared during onboarding or diagnostics
• Communications sent to us via email, WhatsApp, or contact forms

2.2 Information Collected Automatically

• IP address, browser type, and device information
• Pages visited, time spent, and interaction data on www.aiwo.com
• Cookies and tracking pixels (see Section 7 for our Cookie Policy)
• Referral source (how you found our website)

2.3 Information from Third Parties

• Purchase and behavioural data from our Shopify store
• Campaign engagement data from Meta Ads (Facebook/Instagram) and Google Ads
• WhatsApp message interaction data via WATI (our WhatsApp Business API provider)
• Influencer campaign data from our AIWO Influence programme

3. How We Use Your Information

AIWO uses your data for the following purposes:

• Processing and fulfilling your orders, including shipping notifications and delivery updates
• Sending transactional communications (order confirmations, invoices, tracking updates)
• Personalising your experience and recommending relevant products or programmes
• Sending marketing communications via email and WhatsApp (only with your consent)
• Running and optimising targeted advertising on Meta and Google platforms
• Analysing website usage to improve user experience
• Managing community participation in AIWO Women, AIWO Founders Circle, and AIWO Influence
• Complying with legal obligations under Indian law, including FSSAI and GST compliance
• Fraud detection, security monitoring, and abuse prevention

4. Legal Basis for Processing

AIWO processes your personal data on the following legal grounds:

• Contractual necessity: To fulfil orders and provide services you have purchased
• Legitimate interest: To improve our products, services, and marketing effectiveness
• Consent: For marketing communications and optional data collection; you may withdraw consent at any time
• Legal obligation: Where required by Indian law or regulatory authorities

5. Data Sharing & Disclosure

5.1 Third-Party Service Providers

We share your data with trusted third parties only as necessary to deliver our services:

• Logistics partners (for order fulfilment and delivery)
• Payment gateways (Razorpay, PhonePe, or equivalent — for secure transaction processing)
• Shopify (e-commerce platform)
• WATI (WhatsApp Business messaging)
• Meta Platforms and Google (advertising platforms — anonymised and hashed data only)
• Email marketing platforms
• Diagnostic and health service providers (for AIWO Health programmes, with explicit consent)

5.2 We Do Not Sell Your Data

AIWO does not sell, rent, or trade your personal information to any third party for their independent marketing purposes.

5.3 Legal Disclosures

We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of AIWO, our customers, or others.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Specifically:

• Order and transaction data: 7 years (as required under Indian tax law)
• Account and profile data: Until you request deletion or 2 years of inactivity
• Marketing communications data: Until consent is withdrawn
• WhatsApp interaction data: 12 months

7. Cookies Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse traffic, and personalise content and advertisements. Types of cookies we use:

• Essential cookies: Necessary for the website to function (shopping cart, session management)
• Analytics cookies: To understand how visitors use our website (Google Analytics)
• Marketing cookies: To deliver relevant ads on Meta and Google platforms

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Your Rights

As a user of our services, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Withdrawal of Consent: Opt out of marketing communications at any time by clicking 'Unsubscribe' in any email or replying 'STOP' on WhatsApp
• Portability: Request your data in a structured, commonly used format

To exercise any of these rights, contact us at privacy@aiwo.com. We will respond within 30 days.

9. Data Security

AIWO implements industry-standard security measures to protect your personal data, including:

• SSL/TLS encryption for all data transmitted via our website
• Secure, access-controlled storage for customer data
• Regular security audits of our systems and third-party integrations
• Strict internal access controls — only authorised personnel can access your data

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We encourage users to maintain strong passwords and notify us immediately of any suspected unauthorised account activity.

10. Children's Privacy

Our products and services are intended for individuals aged 18 years and above. AIWO does not knowingly collect personal data from individuals under 18. If we become aware that a minor has provided us with personal information, we will delete it immediately. Parents or guardians who believe their child has submitted data to us should contact privacy@aiwo.com.

11. International Data Transfers

For international customers, your data may be transferred to and processed in India, where AIWO's servers and service providers operate. By using our services, you consent to this transfer. We ensure appropriate safeguards are in place for cross-border data transfers.

12. Changes to This Policy

AIWO may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. We will notify you of material changes by posting the updated policy on our website and, where appropriate, via email or WhatsApp notification. The 'Last Updated' date at the top of this document indicates when the policy was most recently revised. Your continued use of our services after any change constitutes acceptance of the updated policy.

13. Contact & Grievance Officer

For any privacy-related concerns, requests, or complaints, please contact our designated Grievance Officer:

• Name: Aakash
• Designation: Data Privacy Officer, AIWO
• Email: privacy@aiwo.com
• Address: AIWO, Chennai, Tamil Nadu, India
• Response Time: Within 30 days of receipt of your request